Grow Your Business with Creative Marketing and Web Design Glasgow

I’m Chance, a passionate and creative web designer in Glasgow. I have a passion for creating responsive websites and advertising campaigns that are both visually appealing and effective. I also have a track record of successes, having helped businesses of all sizes grow their online presence.

I’m not just a web designer, though. I’m also a business owner myself, so I understand the challenges that businesses face. I know that a strong online presence is essential for any business that wants to succeed in today’s digital age.

That’s why I’m committed to developing websites and advertising campaigns that are tailored to the specific needs of my clients. I want to help businesses grow their online presence and reach their target audience.

Harmony, Balance, and Proportion

Harmony, balance, and proportion are three important principles of web design that can help businesses achieve a number of goals.

• Increased visual appeal. A well-designed website will be more visually appealing to visitors, which can lead to increased engagement and conversions.
• Improved usability. A well-balanced and proportioned website will be easier to use, which can lead to a better user experience.
• Increased brand recognition. A consistent use of harmony, balance, and proportion can help to create a strong brand identity for your website.
  
• Improved search engine optimisation (SEO). Well-designed websites are often more likely to rank well in search engine results pages (SERPs), which can lead to increased traffic to your website.
• Increased customer satisfaction. Visitors who have a positive experience on your website are more likely to become customers or repeat customers.

Win Hearts with Emotional Web Design

Emotional web design is a powerful tool that can help businesses connect with their customers on a deeper level. By understanding the emotions that drive their target audience, businesses can create websites that evoke those emotions and create a more positive and memorable experience for their visitors.

Lisa Feldman Barrett’s latest research published in the book “How Emotions Are Made” explains how emotional web design can be used to improve marketing in a number of ways.

Emotions are not simply biological reactions to stimuli. Instead, they are complex cognitive processes that involve the interpretation of sensory information. This means that marketers can influence the emotions of their target audiences by carefully crafting the messages and images that they use in their marketing campaigns.

Lisa Feldman Barrett

• Keep visitors engaged: Emotionally engaging web design is more likely to keep visitors engaged and encourage them to spend more time on the site. This can lead to increased brand awareness and consideration.
• Drive conversions: Emotionally engaging web design is also more likely to drive conversions, such as making a purchase or signing up for an email list. This is because visitors are more likely to take action when they feel something for the website.
• Build brand loyalty: Emotionally engaging web design can help businesses build brand loyalty. This is because visitors are more likely to become loyal to brands that make them feel something.
• Improve customer satisfaction: Emotionally engaging web design can also lead to improved customer satisfaction. This is because visitors are more likely to be satisfied with websites that make them feel something.

I’m committed to helping businesses grow with emotional web design. By understanding the emotions that drive their target audience, businesses can create websites that are more engaging, more persuasive, and more likely to drive conversions. If you’re looking for a way to improve your website’s performance and increase your sales, emotional web design is a great place to start.

Effective Marketing and Web Design Glasgow

“People Make Glasgow” Marketing Campaign

The thinking behind the “People Make Glasgow” marketing message for Glasgow City Council is that the city’s people are its most important asset. The city is home to a diverse and vibrant population, with a wide range of talents and skills. Glaswegians are what make Glasgow a unique and special place to live, work, and visit.

Glasgow is the largest city in Scotland and is known for its vibrant culture and creative industries. The River Clyde, which flows through the West Coast of Scotland, is home to many creative businesses, including arts organizations, media companies, and technology startups. The river is also a popular destination for artists and photographers, who are drawn to its beauty and its inspiration.

The psychological effect behind the “People Make Glasgow” marketing message is that it appeals to people’s sense of community and belonging. The message suggests that Glasgow is a city where people are valued and respected, and where everyone feels like they belong. This can be a powerful message, especially for people who are looking for a sense of community or who are feeling disconnected from their city.

• Sense of community: The message suggests that Glasgow is a city where people are valued and respected, and where everyone feels like they belong. This can create a sense of community among residents and visitors, and it can make people feel more connected to the city.
• Pride: The message suggests that Glasgow is a city to be proud of, and that its people are its most important asset. This can boost people’s pride in their city, and it can make them more likely to support the city and its businesses.
• Motivation: The message can motivate people to get involved in their community, to volunteer their time, and to support local businesses. It can also motivate people to visit Glasgow and experience the city’s unique character for themselves.

Why is a Medium Coffee the Most Popular?

In 1989, Professor Itamar Simonson published a paper in the Journal of Consumer Research titled “Choice Based on Reasons: The Case of Attraction and Compromise Effects.” In this paper, Simonson proposed a theory of choice that explains why consumers sometimes choose compromise alternatives.

Simonson argues that the compromise effect occurs because consumers are trying to justify their choices. When they are faced with two extreme alternatives, they may feel that they need to choose a compromise alternative in order to avoid appearing too extreme.

The compromise effect can help to explain why a medium coffee is the most popular size of coffee. When people go to a coffee shop, they are typically faced with a choice between a small, medium, and large coffee. The small coffee is often seen as too small, while the large coffee is often seen as too big. This leaves the medium coffee as the most appealing option.

The compromise effect is just one example of how consumer behaviour can influence web design. When designing a website, it is important to consider how consumers will interact with the site and make decisions.

By understanding consumer behaviour, we can create web designs that are more effective at achieving their goals. We can create sites that are easier to use, more informative, and more persuasive.

Let’s Chat

If you’re looking for a web design Glasgow to grow your business, I’d love to chat with you. send me an email, I’m always happy to answer questions and provide free consultations.